Kia PHL more keenly addresses ‘new normal’ mobility needs

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Kia Philippines President Manny Aligada poses with a Kia Soluto.

AMID the troublesome pandemic that continues to shake and challenge the Philippine economy, Kia Philippines still cites various opportunities for relative growth, plus identifies ways how the company could further contribute to reinvigorating the local economy and help ease the struggles of some Filipinos.

While we have all together witnessed the hardships of essential travel without mass transportation in full operating capacity, the advantages of owning a private vehicle have now been highlighted more than ever.

However, with many citizens dealing with employment uncertainty or already suffering from massive pay cuts, the tendency for buyers to turn to more affordable, entry-level vehicles for purchase only sounds logical.

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Moreover, Kia’s special vehicle promotions also extend to their other models, including the bigger Seltos, Sportage, and Sorento. The Rio hatchback and Forte likewise qualify for similar deals. And so do even the people-moving Grand Carnival, or the performance-savvy Stinger.

As an example, a purchase of a standard Sorento this July may qualify the buyer for a P370,000 discount off its retail price; or the purchase of a 4×4 Sorento may qualify for a whopping P430,000 discount. These price incentives are on top of Kia Philippines’ five-year/160,000-km (whichever comes first) warranty plus 24/7 Emergency Roadside Assistance, applicable to all of its vehicles.

And to improve waiting times for parts and service, Kia Philippines has also announced that it will soon be quadrupling its parts inventory to maximize service efficiency.

When asked if the company might soon offer car leasing or a used-car certification program, Kia Philippines President Manny Aligada explained that such programs may someday be considered upon the fulfillment of certain parameters, although this will probably not be a priority anytime soon. “As opposed to Western consumers who are quite savvy in leasing products, Southeast Asians typically like to own their cars,” he pointed out.